• Accountable for establishing and maintaining an integrated brand and marketing apparatus to raise GW's profile and strengthen its reputation; responsible for envisioning and driving integrated strategic brand and marketing, campaigns, programs, and activities.
• Oversees university wide integrated marketing requirements for all key stakeholders to successfully drive the development of strategic marketing strategy and plan that enhances GW's brand and achieve both long-and short-term school and unit objectives.
• Serves as strategic counsellor to university's school and unit leaders, working with Enrollment Office to drive campaigns and partnerships across the university to support undergraduate and graduate enrollment.
• Partners with and advises the Office of Development and Alumni Relations to develop and execute integrated marketing strategies to strengthen donor and alumni support and engagement.
• Leverages and interprets research, market analysis and external market insights to uncover all of GW's market opportunities and influences on the GW brand. Ultimately, steward the GW brand to a place of clarity and prominence by utilizing data to inform the development of strategic, integrated communications and marketing plans that achieve awareness, attribution, engagement, preference, and conversion.
• Lead and integrate design, web, marketing, special project and marketing campaign teams under a newly established structure, to better support reputational, enrollment, advancement and engagement goals.
• Oversee development of comprehensive assessment the effectiveness of marketing initiatives and campaigns using key performance indicators and metrics, regularly report to key stakeholders, and make data- informed recommendations and decisions to adjust marketing strategies and tactics as needed.
• This is an executive position at the university that, in addition to leading a major function at the organization, has enterprise-wide scope and leads and manages the staff of the unit to strategically accomplish university goals. This is a single incumbent position with enterprise-wide scope. Performs other duties as assigned

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 10 years of relevant professional experience, Master's degree, or higher, in a relevant area of study preferred. Relevant experience must include at least 4 years of senior leadership/executive level experience. Degree must be conferred by the start date of the position.

• 10+ years of progressive experience leading integrated marketing teams in complex environments, preferably in higher education. The ideal candidate will be adept and comfortable operating in a complex, matrixed environment with a track record of collaborative transformation.
• Established leader in developing sophisticated, integrated and efficient marketing strategies and implementing successful multi-channel campaigns.
• A marketing innovator well steeped in the most advanced digital marketing and brand tools with leadership expertise across digital, social, and mobile media.
• Demonstrates a positive leadership style, adept at inspiring and leading teams with varied backgrounds and skills.
• Superior writing, editing, and presentation skills to engage with the full array of university community members, to include senior administrative leaders, faculty, staff, students, and alumni.

The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.