Company Overview

We are the American Rental Association.
The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. Advancing the equipment and event rental community is the central goal that drives every decision we make as an association. As rental continues to evolve, ARA employees and members are working together to build a strong future for our industry.

Our Vision

Our vision for the future includes education and training to develop employees and increase safety practices, a workforce that is sustainable and eager to advance their careers, use of technology that will increase operational performance and the ability to transform business data into actionable insights. Rental is more than a $65 billion industry. It’s a community of dedicated, hard-working people and together we define our future.

Our Mission

ARA exists to promote the success of our members and advance the growth of the equipment and event rental industry.

Who we are

  • Supportive: Our job is to support the success of our members and support the rental community
  • Changing: We embrace change and continuous improvement to stay on the cutting edge of our industry.
  • Focused: We serve our members and prioritize their success with everything we do
  • Worldwide: Our members live and work in every U.S. state, every Canadian province and more than 50 countries worldwide